Joe Burke

twenty year old british graphic design student based in manchester.  

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Self-Promotion Brief.
Final Copywriting Cards 5-7/7 (front & back)

Related item/gift.
Card #5 = Satsumas
Card #6 = Offer to take someone from agency for a pint.
Card #7 = Handshake (aka arrive at the agency and enquire about internship or request feedback on self promotion).

Self-Promotion Brief.
Final Copywriting Cards 1-4/7 (front & back) - These cards replace my previous idea of a book as my unconventional promotional item. Instead these cards would be ideally printed on really thick card, and sent out to agencies over the period of a week (one per day) accompanied with a related physical item or gift. Each card contains not only an illustration done by me, but also a line of copywriting, a link to a different online presence I have and the related gift. Each card is numbered so the recipient knows that there is more coming, hopefully leading to a growth in expectation and interest.

Related item/gift.
Card #1 = Tracing paper over the card (to emphasise the copy).
Card #2 = Bottle of Tip-Ex
Card #3 = Bottle of Scotch Whiskey (reference to Mad Men)
Card #4 = ???

Self-Promotion Brief.
Final business card design (front & back) - utilising my newly finalised logo and a complimentary, bold colour scheme I feel I have here a solid business card that does all it needs to do.

Self-Promotion Brief.
Final logo design process - I decided at the start of this brief that I wanted an identity that looked not only professional, but that communicated instantly. I feel with all of my previous designs, the concept was there but in the real world people would not grasp the meaning behind the logo 9 times out of 10. Therefore I decided to revert to using my surname like many other designers have successfully done in the past. I want the focus to be on my work, rather than a flashy identity.

Self-Promotion Brief.
Example of potential full 8 pages of copy/cv book.

Self-Promotion Brief.Further development of potential page designs & copy.

Self-Promotion Brief.
Further development of potential page designs & copy.

Self-Promotion Brief.
A few potential page designs incorporating my logo and  the tag-lines previously posted.

Self-Promotion Brief.Unused logo experimentation. 

Self-Promotion Brief.
Unused logo experimentation. 

Self-Promotion Brief.Further logo & business card development. Not been getting good feedback on black outlines.

Self-Promotion Brief.
Further logo & business card development. Not been getting good feedback on black outlines.

Self-Promotion Brief.Development of my previous dynamic triangular logo. Instead of each section representing the work I’ve done in my portfolio the idea is now that each of the 8 sections of the circle represents a skill I have to offer. There could then be 8 differently themed business cards. Everyone loves a series..

Self-Promotion Brief.
Development of my previous dynamic triangular logo. Instead of each section representing the work I’ve done in my portfolio the idea is now that each of the 8 sections of the circle represents a skill I have to offer. There could then be 8 differently themed business cards. Everyone loves a series..